iPlayer catchup service will require user login within weeks, says BBC
BBC have announced that IPlayer users would need to enter a password to access the online catchup service within the few weeks or so that are coming up. The BBC have also denied the move their part of the crackdown on TV licences evasion but they have said that with having users access the IPlayer with a email addresses registered to an account it may help identity those using service without paying. The on the demand service will notify users with a message saying "will soon need to sign in to watch" encouraging them to do so already before the deadline in few weeks but also making their users aware before hand. The purpose of doing so was said that the service will become more "more personal and relevant to you (the users/audience)." The BBC also hope to tailor programmes suggesting to users based on their pervious choices and allow the users to watch a programme on one device before picking up where they left off on their tv. This changes come after rules introduced last year made watching or downloading BBC programmes through the iPlayer illegal without a TV licence.
[] "By matching email addresses we may be able to identify someone who has told us they don’t need a TV licence while at the same time having signed in and watched iPlayer,”
[] BBC was still considering whether a verification system was required for the iPlayer so licence fee non-payers could access content for free.
In my opinion: I think that what BBC on demand service have considered to identify users that either do or don't have a TV licence with an email address account makes thinks much easier because it causes a lot more stress for both audiences and the broadcast to find out things and since other on demand services like ITV also require users to sign in, users wouldn't take things so different or find it any less different from other on demand services. I also do think that this can help audiences to put trust into the demand service as they are proving personal information, but it also help them to be "more personal and relevent" to its users. BBC's technique of personalising and tailoring programmes for users can help them meet the audiences needs/preferences, encouraging them to maybe use BBC Iplayer a lot more and have positive image about the broadcaster.
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