Tuesday 9 May 2017

Weekly New Digital Media - 10.05.17 (70)

'The Crown Effect' could see British tourist boom


                                  Claire Foy stars in The Crown



Britain can be see a growth of tourists coming into the country now more often because of "The Crown" on Netflix, fans have said that they are inspired to visit their home in real life, a study has suggested. “Those holidaymakers who are more likely to visit today than 12 months ago are doing so for a range of reasons including the effect of UK operators’ advertising campaigns, the attraction of British TV programmes that have gone global and a case of simply having more money available to spend on holidays from which the UK is set to benefit.”

[] More than one fifth of tourists  planning to come to the UK said television programmes such as The Crown had helped persuade them - 10,000 holidaymakers were included in this research.
[] 63 per cent of international tourists claim to be more interested in the UK than in previous years.
[] 22 per cent of them cited television shows, which appeared to have a particular effect on Chinese and American tourists.

In my opinion, I think that due to the British television programmes, they portray certain values and ideologies that represent only a very few of the population of those who actually live in Britain. (high class) The fact that we have the Royal Family, could be why so many tourists are inspired to come in and see as it seems so highly and gives the look of Britain being so expense and the "perfect" because of the dominant representations that are showed. 






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