Ladan - Twitter
- source of information + audiences discussion
- "Euromaidan"
- "Blacklivesmatter"
- wars due to social media - Syria - not a platform to make a change
- "Black twitter" - community to challenge the negative representation
- ABC1C2 - Midclass, urban and social class
- Social media doesn't always represent the truth
- Echo-chambers
[Twitter is where users discuss what they think and want to happen but in reality the opposite outcome happens - never truthful - everyone wanted in, in brexit but the results were out]
Abayomi - Spotify
- online e-media 1999
- 2010 streaming came popular
- Millennials
- People would listen/access to it rather than own it
- CD/DVD/ fell by 8 million
- VGC - can create playlists (public)
- Marxist - "Great leveller"
- Pluralists - audience active and powered
- 75% of 60 million users have free trial
- Pareto's law - only popular artists are listened too
[Streaming is being very popular, very accessible and convenient to use rather than the traditional way, there is much more interactivity between the artist and the user.]
Amrit - Instagram
- share images in a easier way
- Facebook bought Instagram - 2010 - audience data
- 18 - 29 - 59% - work and highly paid
- UGC is yours and mostly used - audiences construct your own identity
- Marxists - want the rich lifestyle - constructing a dream not reality {hyperreality}
- Americanisation - main audience
- Privacy issues - regulation + censorship
- WhatsApp are owned by Facebook
[Similar to Ladan's, social media is a construction of reality, users are not real to their followers and what they post, its more of what they want the world to represent themselves]
Sunny - Social media - democracy
- narrative rather than facts - social media on politics
- UGC- meme generator - really helped to engage audiences into politics and the USA elections
- Social media has a lot more demographic views
- Fake news - pope backing trump
- Cambridge analytical - refined the campagin
[ social media has a lot of influences and power to make users decisions and therefore make users non active and easy to influence, this defeats the view of users being empowering and active]
Callum - Gaming
- 37 years ago
- new Activision - 2007
- 37 million views - 3.5 million dislikes (most unliked video)
- 5.1 million on COD
- UGC not really on this industry
- 31 million in UK playing games - Teasers on snapchat
- Hyperdermic needle - passive
- Techno-panic
[Gaming has a lot of influences and impact on traditional media; the audiences are growing]
Katie - Documentary genre - Making a murder
- Marxist - inject views on others
- Pluralists - allows people to be more open
- cost effective
- leaving out facts - more narrative
- Youtube - UGC - making own narrative
- Americanisation - there values are shown
- domestic audiences
- tend to reach a large audience
- 750,0000 a day on The Crown
- Lack of regulation
- NDM has changed traditional documentary
[documentaries are being created differently, trying to make what society is reflecting, challenging issues and debates; audiences pleasures as this is moving on from traditional documentaries]
Harkrain - Film viewing
- Doesn't produce being movies - Loingate
- Hunger games distributed
- BC1C2DE - cheaper and convenient for them due to the age groups
- Pricing
- Adaptable + portable [advantages]
- quality can vary [disadvantages]
- Marxists - power lies with distributors
[the way movies are being consumed are different and is now becoming in favour of demographic groups]
John - Apple Music
- $14.99
- more than 100 countries
- Artistis complain - easy access to music
- 76% in the 2016 in USA on demand music streaming increased
- The global record has rose to 68.9%
- 89.3 million on Apple {Drake - More Life}
- 9.3 million on Spotify {Drake - More Life}
- NAPSTA - traditional streaming service - shut down because they didn't pay the artists
[large consumptions globally, streaming is becoming much more popular, this is due to the technology that is developing]
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