Weekly New Digital Media - 02.11.16 (16)

Canada's Postmedia Network announces new round of staff cuts

https://www.theguardian.com/media/greenslade/2016/oct/21/canadas-postmedia-network-announces-new-round-of-staff-cuts

Summary: Postmedia Network is a Canadian newspaper publisher who have anounced that they are seeking to reduce the salary cost of their words by 20% through voluntary redundancies - if their target sit met then mandatory redundancy will happen. In January, they cut job 90 jobs and merged newsrooms in four cities. Over the full 12 months, the company have said they have made a huge loss - £217.4m and in the previous year they lost £162.4m. The chief executive said; "We must accelerate the transformation of our business operations to align our cost structure with our revenue outlook”.

[] It seeks 20% salary reduction after reporting £61.3m loss for the fourth quarter 

[]Postmedia’s digital revenue rose by 0.8%. 

[] The fourth-quarter loss totalled £61.3m compared with a loss of £33.3m in the same period a year ago

My opinion: More newspaper are declining each and every day, not just locally but globally too as seen in this article. New and digital has slowly taken over traditional news and they are being effected by it but so are peoples jobs.

Weekly New Digital Media - 02.11.16 (15)

Facebook fact-check: all the fake news, from the Obamas to miracle cannabis

                         https://www.theguardian.com/technology/2016/oct/30/facebook-fake-news-fact-check

Summary: This article explains the bogus stories, click-baits and disinformation framed as trending 'news; by one the most powerful companies; Facebook. Since last month, Facebook had said they would join Twiiter and more than 20 news organisation to ramp down the proliferation of fake news on the social network, conspiracy theories and fake news has continued since. For example, one of the stores being that  last month Facebook promoted a link titled “Michelle Obama was born a man” – perhaps the most blatantly false claim so far boosted on the site – that leads to a 2014 YouTube video alleging the false conspiracy. The video’s entire premise is that Barack Obama once said the name Michael at a rally. In the two years this has been online, the video has got more than 1m views.. 

[]  Adam Mosseri, the company’s News Feed product vice-president, insisted earlier this month that Facebook is not a publisher or media company. 

My opinion: Every site on the internet need to get revenue somehow, if this is through getting advertisements on your site or through click-baits it will eventually get them get paid. Since Facebook isn't get much attention nor not many people that they ideally wanted to target are using this site, by bogus stores and click-baits could be something that keep people talking and gets Facebook current. Even though last month they had said that they wanted to stop these fake news that are the social network, it could just lead people on or as a company they didn't really mean it -  the reason why i think this is because too many people post fake news, it would be a long process to stop them and throughout the time they said they will stop this more conspiracy theories and fake news has still continued, a month later nothing much has been done so i don't think they will actually live up to what they said. 

The decline in Newspapers: MM case studies

The New Day
The New Day was a brand new newspaper launched by institution Trinity Mirror earlier this year and folded after just two months. Complete the following tasks on your blog:

2) What was the New Day trying to achieve?
New Day was created to allow the customers insight to people's modern lifestyle. They were trying  to gain back peoples interest in newspapers and trying to make them buy newspaper instead of reading online. They had thought that with New Day it could bring that back. 

3) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year?
 []About 6 million people buy the newspaper in Britain every day. 
 []Over a million people have stopped buying a newspaper in the past 2 years.

4) What audience were the New Day trying to attract?
New day was going to be pitched at middle and higher audience - 35 - 55 years old people, the audience who want a more modern approach to news. 

5) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well.
The reason why I think New Day failed is because they were putting up content that wasn't going to meet their specific age group needs and wants to what they look for in a news paper. New Day were putting rather "soft - non news features" this style of news wouldn't be suitable to the older age group but younger, possibly young adults or teenagers. The fact that this newspaper was created to allow customers get an insight to people's modern lifestyle could have been successful but not for a newspaper, but i think it would be better for a magazine to put down these sort of content - Newspaper role is to give news to people, that what people look for in news; soft or hard hitting news stories but not any other content. 

The Guardian
The Guardian is another British newspaper struggling with a steep decline in print sales. However, the Guardian's survival strategy has been built around a global online approach to digital content. Complete the following tasks on your blog:

2) List the key statistics on page 10: 
[] How many unique digital browsers used the Guardian website in June 2016? Almost 9 million unique browsers - 1/3 were from the UK. 
[] What are The Guardian's latest print sales figures? 161,000 print circulation for the Guardian.
[] How does this compare to the Telegraph? They were way behind - Telegraph had 472,000
[] In terms of finances, how much did the Guardian lose in 2015? The Guardian reportedly lost around £70 million, with slower than expected digital and sales failing in revenue from print.

3) What has been The Guardian's strategy for reversing this decline?
To have there news be provided for a global audience. Over the past 2 years, the Guardian has devolved themselves to deliver 24 hour rolling coverage of major world news event. 

4) What global event did The Guardian's digital coverage win awards for?
The Guardian's repotting on the Paris attacks won praises from readers and the from the society of Editors at their Press Award for 2015. The Guardian was the winner of the "Website of the year". 
5) In your opinion, will the global website strategy be enough to save The Guardian?
In my opinion, i think the global website strategy can help save the guardian, this is because they will be providing and attracting much more of a bigger mass audience who are willing to read/click on the biggest and well know newspaper brand. As stated that "around the world more than 12- million unique browsers visit the Guardian every month" if these statistics continue to grow, the Guardian can be saved. 

Weekly New Digital Media - 26.10.16 (14)

Netflix 'too slow off the mark' in Bake Off bidding war

https://www.theguardian.com/media/2016/oct/25/netflix-bake-off-ted-sarandos-bbc 

Summary: Netflix were too slow for to buy the Bake Off programme as they thought the show wouldn't leve BBC. Netflix's chief; Ted Sarandos said that  previous series of Bake Off have proved very popular on its US service, as have other BBC shows including Top Gear.Netflix has also shown an appetite for buying UK shows, picking up the likes of BBC shows Happy Valley and Peaky Blinders, as well as Charlie Brooker’s Channel 4 show Black Mirror.

[] Netflix’s content chief Ted Sarandos, who commands a £4.9bn annual budget with commissions including House of Cards, Stranger Things and Orange is the New Black. 

Opinion: In my opinion,  I'm glad that Netflix were too slow to bid on getting Bake off, this is because Netflix is an American streaming service, it wouldn't be the same if Bake off was on Netflix because Bake Off has a very strong association with the British culture and if a american streaming service bought it, bake off would loose that and it can disappoint a vast majority of the audience. In addition, it is better that bake off streams on television instead because many of the people do watch bake off live for when it is schedule instead of catch up and if Netflix had bought it, the effect of bake off wouldn't be the same. 

Weekly New Digital Media - 26.10.16 (13)

BBC chair post advertised with £10,000 pay cut 

https://www.theguardian.com/media/2016/oct/26/bbc-chair-trust-rona-fairhead

 Summary: The culture secretary has formally started the hunt for the chair of the new BBC board, offering a £100,000-a-year salary, £10,000 less than was taken home by former BBC Trust chair Rona Fairhead. The government has also said that it will begin the hunt to appoint the nine non-executive board members, of the new 14-strong new unitary BBC board, will begin early next month. The candidates must have the skills that include "experience exercising excellent financial management and securing value for money”. Rona Fairhead was meant to take over governing the corruption from the BBC Trust in April, but she got stood down in September, this is because Theresa May instated she would have to apply again for the job she was handed by David Cameron in May. 

[]  “We are delighted the recruitment process for this vital role is underway. The public want a strong and independent BBC. The new chair will champion that.” 

[] Rona Fairhead had been due to stay on until 2o18 

Opinion: I think that by the BBC recruiting new people to take on such a big role in the BBC can allow the institution to have better changes and allow it to be how the public want BBC to be - strong and independent. Although i don't think it was correct for Theresa May to make Rona step down and apply again for the job - to me that seems like Theresa May is taking advantage of her power and making people lose their jobs and apply again just because she is now the new PM. 

NDM News: The future of journalism

1) Go to the Nieman Lab webpage (part of Harvard university) and watch the video of Clay Shirky presenting to Harvard students. 

2) Play the clip AND read along with the transcript below to ensure you are following the argument. You need to watch from the beginning to 29.35 (the end of Shirky's presentation).

3) Why does Clay Shirky argue that 'accountability journalism' is so important and what example does he give of this?

He thought is that newspapers ability to produce accountability journalism is shrinking, he is convinced that it keeps the people under control and not lead them to corruption. The examples he gave of this is how "spotlight" is based on journalists investigation that talks about child sexual assaults that includes the churches and persist. 

4) What does Shirky say about the relationship between newspapers and advertisers? Which websites does he mention as having replaced major revenue-generators for newspapers (e.g. jobs, personal ads etc.)?
-

5) Shirky talks about the 'unbundling of content'. This means people are reading newspapers in a different way. How does he suggest audiences are consuming news stories in the digital age?

Shirk suggests that audiences are consuming news stories through online, which is very accurate, he suggests that consumers rather than the producers are the ones that are bundling the content together. As this is because the audiences would only click or read the stories that they would want to watch/hear about or what is mostly reverent or is in their comfort zone. 



6) Shirky also talks about the power of shareable media. How does he suggest the child abuse scandal with the Catholic Church may have been different if the internet had been widespread in 1992?

If the internet had been as big as it is now, child abuse scandal with the catholic church would have gone viral and many many people would know about it as well as show a bigger audiences how the powerful can be and how they use their power to do things and stop things from coming out to the audiences. 

7) Why does Shirky argue against paywalls? 

He says that paywalls are restricted, the audiences are not going to pay for their news even though it is needed because there is a lot of republications and reuse of paid content on free sites and what has happened with some of the newspapers such as the sun - sometimes it isn't too successful.

8) What is a 'social good'? In what way is journalism a 'social good'?

Social good is something that benefits a majority of a large group of audiences. One example a way that journalism is a social good because journalismist do try to expose the powerful people just like the case with the involvement of the church and the child assault, other than journalist, no other person in the media would be able to expose such corrupt people to the audiences. 

9) Shirky says newspapers are in terminal decline. How does he suggest we can replace the important role in society newspapers play? What is the short-term danger to this solution that he describes?

Shirky says that we need a class of institution or deals that produces five precent of accountability journalism and that you can only replace newspapers with newspapers themselves. Shirky thinks a bad thing is going to happen and people aren't taking it seriously, there is going to be a decline in accountability journalism which means corruption will be riffe. 

10) Look at the first question and answer regarding institutional power. Give us your own opinion: how important is it that major media brands such as the New York Times or the Guardian continue to stay in business and provide news?

In my opinion, i think it is importation for big brands like NYT and the Guardian continue to stay in the business and provide news because they deliver the right news and fulfil their roles of exposing and questioning the powerful. But i think big newspaper like them wouldn't go down so easily as they are very popular with their audiences and read by many. 

Weekly New Digital Media - 19.10.16 (12)

The Lad Bible strikes deal with Discovery for TV show clips

https://www.theguardian.com/media/2016/oct/14/lad-bible-discovery

Summary: This article explains that the "Lad Bible" has sealed a deal with Discovery to create clips from shows including Bear Grylls, that will help and appeal to their youth fan base. The are clips that will be covered are designed to appeal to the younger market such as " extreme survival, risky collisions, explosions, amazing motors..." Shows like Bear Grylls rises to the expectations that the younger audience want to see - "Our audiences absolutely love the heart-in-the-mouth moments that these shows provoke." As well as manly aiming at the male audience, the Lad Bible do try to aim at the female millennials, with sites such as "Pretty52" this competes with Vice female brand Broadly and Elite Daily, owned by the parent company of the Daily Mail. and with males its such as "The Sport Bible" (not saying this doesn't aim to female audience but it is heavily targeted towards males)

[] The Lad Bible Group is home to some of the best-loved media brands for youth audiences
[] creates an incredible opportunity to engage and monetise this passionate group by sharing great moments from our hit shows across multiple platforms

My opinion: By having the UK's biggest online community for young people making deals with other big institutions that young people are already fimilar with shows that Lad bible know their target audience and know how to appeal to them, by knowing their interests and trying to involved those interest to their website and attract to much a wider audience. Since Lad Bible attracts the youth mainly, which is very hard to do, they use the interaction to gain their attention and keep them interests from keeping their clips current and obviously shows that are popular in the younger audiences just like Bear Grylls. 

Weekly New Digital Media - 19.10.16 (11)

Spotify UK revenues surge to almost £190m as mobile subscriptions take off

                    

https://www.theguardian.com/media/2016/oct/14/spotify-uk-revenues-surge-to-almost-190m-as-mobile-subscriptions-take-off

Summary: This article explains how Spotify has increased their revenue from the past year. Revenues at Spotify’s UK business grew to almost £190m last year as subscription income soared by over 40% by music fans increasing to the company's mobile service. This is because many viewers are moving from desktop to mobile as the majority new users are signing up for Spotify through their mobiles. Spotify offers their viewers up to 30m songs and charges them a fee of £9.99 per month for its premium subscription. The company's staff bill grew from £12.3m to £13.7m - the highest paid director received £151,000.

- World’s biggest music streaming service saw total UK revenues rise by 18% from £159m to £187.2m last year

- Subscription income accounts for over 90% of Spotify UK’s total revenues, the remainder comes from advertising.

- Last year, ad revenue fell slightly from £11m to £10.8m.

- The streaming service has 100 million users worldwide, of which 40 million are paying subscribers.

My opinion: As a user of Spotify i can understand why their revenues have increased so much over the past year. The services and the range of songs they provide their audience for the amount of money the audiences have to pay it, is a benefit and can be the reason why so many users sign up to this particular music streaming service. The fact that viewers can access their spotify playlist or go on the application through desktop and also mobile phones gives the audience the access they want with their music.  Spotify understands their target audience and because they are making sure they are appealing to them, they are increasing in revenue.

NDM: Newspapers - The effect of online technology

1) Do you agree with James Murdoch that the BBC should not be allowed to provide free news online? Why?

Overall, I don't agree with Murdoch because I feel that his argument is based purely around the fact that he is looking out for the future prospects of his own business which may go bankrupt if the BBC continue to provide free news as it wouldn't help him.

I think that news is essential for everyone to have access to as it keeps us updated, it looks at the current and global affairs which really helps us as the audience to keep up with the world immediately, and remain connected with what is going around, so in my opinion yes I do believe it should be free. 

2) Read this blog on the Times paywall three years on.

3) Was Rupert Murdoch right to put his news content (The Times, The Sunday Times) behind a paywall?

As Murdoch did try it with his Sun newspaper and it didn't work, i think its mostly based on who the target audience market is for the newspaper and if they will be willing to pay for it. However, according to the article, it states that they had 140,000 digital customers view the newspaper, for newspapers that is a figure that could potentially help them stay in the business . 

4) Choose two comments from below the Times paywall article - one that argues in favour of the paywall and one that argues against. Copy a quote from each and explain which YOU agree with and why.

All very well, but the Times has zero web presence. What's the point of existing in the 21st century without one? 

I never hear or read anything from the newspaper, because nobody can share what it publishes.

I agree with this, as personally I have never read this newspaper i feel like it targets and covers very niche categories so perhaps I would be in favour of the paywall for this newspaper as the demographics suggest ABC1 readers would be willing to subscribe to the monthly £14.99pp for convenience. However i am against newspapers more broad like The Sun of the Daily Mail for instance having a paywall.

It is so ridiculous if these mainstream newspapers believe that they can "force readership of fee-based news. One can get the same "news" for free almost anywhere on the internet. I'd take a hint from the alternative free weeklies that survive just off their local advertising. I don't think anyone would read them otherwise. These papers are full of paid advertising. The fee model will never work.

I am totally in an agreeable situation with this comment as i feel like in the long run everything moving to the internet and with it advancing so fast the news will ultimately become free regardless. Its time the newspaper innovates or the industry declines. So yes i agree with the disagreement argument against the paywall.

5) Read this article from the Media Briefing on the continuing decline of the newspaper industry. 

6) Why do you think the Evening Standard has bucked the trend and increased circulation and profit in the last two years?

The evening standard having been a regional paper striving through the downfall crisis in the newspaper industry in June 2013, demonstrated that it has increased its distribution from 700,000 to 900,000 which ultimately lead to an increase in circulation this could have occurred through potential. 

7) Is there any hope for the newspaper industry or will it eventually die out? Provide a detailed response to this question explaining and justifying your opinion.

In my opinion, I think that newspaper will eventually die out, and the reason is because the internet is becoming so advanced and into our every day basis of lives that it is consistently in use. Although, the fact that newspaper are fulfilling the role of professional journalisms and questioning the powerful, after newspapers die out nobody in the media industry will go out their ways to question the powerful and expose them to the people if they do bad, we wouldn't have reliable source from all media. 
One of the main reasons why i think i don't read newspapers or nor do other people is because of the availablity and the accessibility the internet provides us with and giving us the easier option to just view the news from the internet. 

Weekly New Digital Media - 12.10.16 (10)

Yahoo email surveillance: who approved the secret scanning program? - https://www.theguardian.com/technology/2016/oct/06/yahoo-email-surveillance-government-nsa-fisa 

Summary:

Yahoo have been said to be broadcast content but no sure for whom, the FBI and Fisa court are potentials. This isn't the first time a related technique has been use it was before used to scan emails of potential child abusers by the FBI. It also is used to show the 'signatures' of terrorist users and groups. Goitein said. “So it’s not meant for mass surveillance at all. If Fisa is being used for mass surveillance that creates a whole other problem.” Other corporations, such as Facebook, use PhotoDNA to recognize images that disrupt their terms of service, not always with success. On the other hand the government seems to see no harm in these sorts of interruptions even if individuals question how images of abuse are illegal to possess and distribute; yet it’s not illegal to talk to terrorists. 

[] The government appears to have undertaken the program under the law in 2015 even as Congress was attempting to roll back surveillance of American citizens.

My opinion: 

This appears to highlight the issue of NDM developing at a rapid pace but the laws and regulations of states not catching up on time. Regardless of my opinion on the case not disagreeing too much with the government, that having this kind of information on people that can harm the working of society isn't such a negative thing, I do believe that the government should make this obvious for consumers by not only counting it in their terms and conditions but also their laws and regulations. 

Weekly New/Digital Media: 12.10.16 (9)

Pixel is a direct challenge to Apple – and a referendum on Google

https://www.theguardian.com/technology/2016/oct/05/google-pixel-phone-market-apple-iphone

Summary: 

Google makes a new phone to competing iPhones directly, instead of joining up with third parties. This is in order to dodge division when it comes to the continuous progresses in programming and software. This is as they believe that audiences are becoming more conscious about the updates due to bigger awareness and background information - less of leading partnership. This will certainly test the brand of Google and Apple.

[] Android has made the operating system the world’s most popular on mobile, ahead of iOS, with over 1.4bn devices active a month

[] Google and its Nexus partners have only sold around 23m in total since 2010, making them only 0.2% of the total shipments of smartphones in that period. 

[] Samsung has sold a total of 520m Samsung S models over the years 

[] Apple has sold 1bn iPhones.

My opinion:
This is an exciting development as you will have Apple's market supremacy tried as well as find out rather directly what audiences truly favour, with the pure research and data power google has, apple is maybe in for it. This is a positive as this jar between the two major brands would stop only Apple being the market leader allowing for a different opinion and trend to enter the phone market over an opinion leader led response and development. 

New Digital Media: The decline of the newspaper industry

The future of newspapers

Read this article from the Economist on the future of newspapers
On your blog, write a paragraph summarising the argument the article makes. 

The article talks about how the internet has effected the newspapers and how the revenue of the newspapers is falling. And stated that the number of people that worked for the Newspaper Association of America had fell by 18% between 1990 and 2004. The article also talks about 'citizen journalists' and bloggers themselves and how they are all opinionated and is done 'unprofessionally', bloggers are just normal people that sit behind a screen on an armchair. Despite there being a great fall of newspapers in America, Europe, Australia and New Zealand, the sales are, yet, still rising in all the other countries but that is due to the lack of not having a great amount of NDM in those specific locations. 

1) Do you agree with its view that it is ‘a cause for concern, but not for panic’?

I do agree as people are losing there jobs and that means that less people are being paid to go and report on news. Also there is not enough information that will be distributed to the public since there will eventually be a huge decline in the newspapers industry and in journalism. If there is a decline in newspapers, the information that is online could be invalid as there will be a lack of gate keepers. This is the same for journalism as there would be no one to be reporting the news to the different companies.

2) The article is 10 years old - an eternity in digital media terms. Have the writer's predictions come to pass? Use statistics from your Ofcom research to support or challenge the writer's argument

I do believe that the writer's predictions are true but also has been quite inaccurate. In France, they had recently launched a Snapchat feature called a discovery page. Also, in the article, it says that in specific countries, the newspapers sales are still rising. However, if you take a country like, Spain, print is starting to die there and they are becoming a country where using a mobile phone is more popular to look at the news.

3) The Economist suggests that high-quality journalism in the future will be backed by non-profit organisations rather than profit-seeking media corporations. Is there any evidence for this? How is the Guardian funded? What do major stories from the last year such as the Panama Papers suggest about how investigative journalism is conducted in the digital age?

The Guardian is owned by a British company that is called the Scott Trust Limited. Many organisations have respected that high quality journalists will be backed up by non profitable organisations. A key example of this could be a high quality journalist which adds all of their research and whatever they have found onto Twitter. Journalists wouldn't be making money with what they post as it would be an ordinary person stating this information.

__________________________________________________________
Build The Wall 

Section 1 (To all of the bystanders reading this…)

Content is free online and for news industires to begin starting a paid subscription scheme may be dangerous.

Section 2 (Truth is, a halting movement toward...)

Newspapers that are available online for free without paid subscriptions are always available meaning that industries that start paid subscriptions may have quite repetitive content.

Section 3 (Beyond Mr. Sulzberger and Ms. Weymouth…)

Industries being able to start a paid subscription scheme would mean that they are able to generate a lot more revenue than what they have been making in the past years, it would mean that they will actually gain a reasonable, sustainable amount of profit.

Section 4 (For the industry, it is later than it should be…)

Even though its very late for the news industry, they are still able to gain a little more revenue and profit from starting this scheme.

Summarise David Simon’s overall argument in 250 words: 

Davids argument is that news industries should start using a paid subscription scheme for users. This will enable them to read daily, weekly newspapers online exclusively to paid users. This helps ensure that news industries are still able to generate enough profit and revenue to stay alive as they're has been a major decline in print news in the recent years. This has caused journalists to lose a lot of jobs and also means that news industries have less, lower quality articles for users to read. David also goes on to say that the news industry is far far too late in introducing this scheme, it has been around 15 years since the internet was accessible to everyone and a lot of institutions and business manage to adapt to it well, but the news industry didn't. They offered they're content for free online but physical newspapers still had to be paid for. David also goes on to say that in order for this scheme to work very well across the news industry, every institution must be using it, this is so that users don't just rely on the institutions that are free, leading to a much higher dealing in those that are paid for. Also, if there's only a certain amount of institutions that have this scheme and others that don't it will lead to news being more repetitive and copied, meaning that people will be paying for content which is basically free.

This article talks about the positive and negative effects of the internet. Grayling suggests that governments may start to police the internet to find out information. The article does criticises the internet but does state that the four main functions are to inform, challenge, explore and debate and therefore benefits us as it enables us to challenge view points and not mindlessly read things. 

Opinion
I believe what David is arguing for in his article, I believe that the news industries are bringing in this paid subscription way too late and that they should have done it in the very beginning, although now that the times by Rupert Murdoch has brought this delayed idea to life there is a slight chance that the news advantage can start gaining some revenue from new and digital media than before. If news institutions started this scheme back when the internet was viral they're wouldn't be any problems with the reduction of high quality journalism. I also believe that in order for the paid subscription scheme to work, every institution will need to be using it too in order for it to work in full effect simply because paid subscription services will have the same content as free sites, using a lot of repetition online.

Weekly New Digital Media - 5.10.16 (8)

Ad-blockers: are publishers tempted to feed the hand that bites them? https://www.theguardian.com/media-network/2016/oct/04/adblock-plus-publishers-tempted-feed-hand-bites

Summary: This article discusses how Ad Block, a commercial company, are now issuing a licensing fee for companies have their ads deemed acceptable – and therefore whitelisted.  This is an advantage for the company behind Ad Block, Eyeo, as larger publishers and ad networks will see 6% of the total advertising revenue from these ads go to Adblock Plus. Some say that Eyeo has erected a gate and now it is charging people to go through it.  Adblock’s move does allow publishers to reach a valuable, tech audience who have previously put themselves out of reach, and with ads that it deems to be non-intrusive, although some people think its costly. 

- Adblock Plus says it has over 1,000 publishers on board
- Larger publishers and ad networks will also see 6% of the total advertising revenue from these ads go to Adblock Plus

My opinion: Commercial company like Ad block wanting to gain more revenue is something that you would accept because of the power it has over other advertisers, which could be seen as an advantage for them.  

Weekly New/Digital Media - 5.10.16 (7)

Daily Telegraph sacks editor Tony Gallagher in shock move designed to "move beyond putting new online" - http://www.independent.co.uk/news/media/press/daily-telegraph-sacks-editor-tony-gallagher-in-shock-move-designed-to-move-beyond-putting-news-9075547.html 

Summary: The Daily Telegraph has sacked its editor, Tony Gallagher, and declared it will “reinvent the way we work” and move beyond news publishing. The new editor: Jason Seiken, said - "we must reinvent the way we work and move beyond simply putting news and information online and be an essential part of the audience’s lives. Our competition is no longer only newspapers and we must innovate to survive.” This article also said that to protect the company's future they need to rapidly embrace and adapt to the new digital world in which their customers live in. Gallagher is admired within the newspaper industry for his news sense and his ablible to manage a big story. 

- While being a deputy editor he played a crucial role in the Telegraph's coverage of the MP's expenses scandal in 2009. 

- He was given a traditional “banging out” send off by the paper’s shocked staff yesterday and has been tipped as a possible future editor of the Daily Mail.

My opinion: I think that Daily Telegraph have the right to move forward as a company in terms of how they deliver their news. Since now that newspapers are slowly dying in the media, publishers need to try to fit with the current generations and the technology that is being used by their customers, this is crucial if publishers want to survive in the media and it could be possibly the only way most of the customers read news and keep updated.