Weekly New Digital Media - 22.05.17 (75)

Netflix is hiring a new VP of global policy as part of its big expansion in Europe

https://www.recode.net/2017/5/21/15669426/netflix-hiring-global-policy-expansion-europe 

                                   



As part of its fast-growing Amsterdam hub, Netflix is seeking a new vice president of global public policy, a major regulatory role that will focus on media ownership, net neutrality, competition, tax law and other issues percolating throughout the European Union and beyond. A spokeswoman for Netflix also confirmed Libertelli’s departure, adding in a statement: “[G]iven the role's global profile and our global expansion, the idea is to find a replacement more centrally located to oversee teams in Asia, Europe and US.” many in the tech industry, Netflix has had its run-ins with local European privacy regulators. It’s also watched as the European Commission’s leading competition cop, Margrethe Vestager, has scrutinized local pay-TV deals, probed U.S. tech giants’ tax practices and investigated online platforms. EU regulators have weighed in recent years whether to force video-streaming companies to dedicate 20% of their offerings to Europe-made content. Some in the industry, including Netflix, have raised red flags with such strict quotas. And the region itself only this year eased some rules so that EU citizens can access their favourite TV shows and movies when they travel to neighbouring European countries. Before the change, licensing restrictions rendered it impossible to view the same content across EU borders.

In my Opinion: Netflix is growing, it is becoming a well known streaming service that offers pure entertainment to its users. By Netflix expanding can only mean more opportunities for them in terms of the shows that are created but it could also mean that regulations that Netflix would have to follow because of which country they might be. Although a lot more international markets are becoming interested in Netflix, the amount of Netflix has paid subscribers has also increased, which supports that the shows/entertainment that Netflix provides, it pay worthy. 

Weekly New Digital Media - 22.05.17 (74)

Facebook fined £94m for 'misleading' EU over WhatsApp takeover

                         

https://www.theguardian.com/business/2017/may/18/facebook-fined-eu-whatsapp-european-commission 

Facebook has been fined €110m (£94m) by the EU for providing misleading information about its 2014 takeover of WhatsApp. When Facebook took over the WhatsApp messaging service in 2014, it told the commission it would not be able to match user accounts on both platforms. Facebook staff knew in 2014 that it was technically possible to link WhatsApp phone numbers with Facebook users’ identities, contrary to their public statements about the merger.

[] fine could have been more than twice the size, as competition authorities are able to fine rule-breaking companies 1% of annual turnover, which for Facebook was $276m (£211m) in 2016
[] French data watchdog fined Facebook €150,000 on Tuesday for failing to prevent users’ data being accessed by advertisers

In my opinion: I think that Facebook can not be trusted nor can the audience believe what is says, Facebook can be seen as a company that is profit driven and do not really care about their social responsibility. Although Facebook have tried to control the problems they are facing, they just need to keep it consistent and look at all the alternatives when introducing a new update to users. 

Weekly New Digital Media - 22.05.17 (73)

Facebook and Twitter 'harm young people's mental health'

https://www.theguardian.com/society/2017/may/19/popular-social-media-sites-harm-young-peoples-mental-health 

                     

The four platforms have a negative effect because they can exacerbate children’s and young people’s body image worries, and worsen bullying, sleep problems and feelings of anxiety, depression and loneliness, the participants said. Instagram has the most negative impact on young people’s mental wellbeing, a survey of almost 1,500 14- to 24-year-old found, and the health groups accused it of deepening young people’s feelings of inadequacy and anxiety. Social media such as Snapchat, Facebook and Twitter are also harmful. Among the five only YouTube was judged to have a positive impact. These reasons are a growing concern among politicians, health bodies, doctors, charities and parents about young people suffering harm as a result of sexting, cyber-bullying and social media reinforcing feelings of self-loathing and even the risk of them committing suicide.

[] YouTube scored very badly for its impact on sleep but positively in nine of the 14 categories, notably awareness and understanding of other people’s health experience, self-expression, loneliness, depression and emotional support

In my opinion: Social media is becoming a concern for the individuals that are consistently on those sites as it can make them conscience about themselves because of the how the people on the Internet represent themselves can be seen as something that is not true. I feel though as this is something that can be controlled as for example how many times young people consume on the social media platforms to decrease their  exposure to mental illness 

Weekly New Digital Media - 17.05.17 (72)

Twitter swings for the streaming fences with new 24/7 live sports and news TV service 

http://www.pcworld.com/article/3193699/streaming-services/twitter-swings-for-the-streaming-fences-with-new-24-7-live-sports-and-news-tv-service.html 

                                     


Twitter has announced a new 24/7 free streaming video service that will broadcast an array of sports, news, and entertainment programming to its users as it looks to expand beyond 140-character comments. BuzzFeed, Bloomberg, The Verge, Live Nation, and IMG Fashion are among the dozen partners Twitter announced for the new around-the-clock service, which will provide exclusive content, live games and events, and breaking news. This could be a way to solve Twitters issue to grow its user base and revenue streams, Twitter is already a platform of choice for "as it happens" for anything this enhances the advantages it has over Facebook when reacting to a live event. 

In my opinion: I think that streaming is becoming so popular, social media sits are finding it so important to add this new convention to their site to keep updated with their audience but offer exactly what they want so they would be always loyal to the social media site. Streaming services are becoming popular because it is interactive with the audience, it is a live feed and updates audiences of what things "as it is happening" which audience find pleasure in as they get their information on the go and insistently. 

Weekly New Digital Media - 17.05.18 (71)

iPlayer catchup service will require user login within weeks, says BBC

https://www.theguardian.com/media/2017/may/11/iplayer-catchup-service-will-require-user-login-within-weeks-says-bbc-tv-licence-fee-evasion 

                           

BBC have announced that IPlayer users would need to enter a password to access the online catchup service within the few weeks or so that are coming up. The BBC have also denied the move their part of the crackdown on TV licences evasion but they have said that with having users access the IPlayer with a email addresses registered to an account it may help identity those using service without paying. The on the demand service will notify users with a message saying "will soon need to sign in to watch" encouraging them to do so already before the deadline in few weeks but also making their users aware before hand. The purpose of doing so was said that the service will become more "more personal and relevant to you (the users/audience)." The BBC also hope to tailor programmes suggesting to users based on their pervious choices and allow the users to watch a programme on one device before picking up where they left off on their tv. This  changes come after rules introduced last year made watching or downloading BBC programmes through the iPlayer illegal without a TV licence.

[] "By matching email addresses we may be able to identify someone who has told us they don’t need a TV licence while at the same time having signed in and watched iPlayer,”

[] BBC was still considering whether a verification system was required for the iPlayer so licence fee non-payers could access content for free.

In my opinion: I think that what BBC on demand service have considered to identify users that either do or don't have a TV licence with an email address account makes thinks much easier because it causes a lot more stress for both audiences and the broadcast to find out things and since other on demand services like ITV also require users to sign in, users wouldn't take things so different or find it any less different from other on demand services. I also do think that this can help audiences to put trust into the demand service as they are proving personal information, but it also help them to be "more personal and relevent" to its users. BBC's technique of personalising and tailoring programmes for users can help them meet the audiences needs/preferences, encouraging them to maybe use BBC Iplayer a lot more and have positive image about the broadcaster. 

Section B practise question

"Does your case study suggest that new and digital media have had a positive impact by offering audiences a more diverse range of values and ideology?" [48 marks]

The internet or new and digital media itself can be a big platform for users to share and contribute to the values and ideologies they believe or challenge, this allows the internet platform to offer a diverse range as this can come from any person from anywhere, whether this has a positive or negative impact, this will be something that I will be discussing. 

A Marxists would argue that as they believe that even though audiences are in power in terms of users sharing different and diverse range of values and ideology; the impact is nothing and yet to be seen as a negative thing. Marist tend to to reinforce the role of media in the reproduction of the status quo. Gramsci’s theory of hegemony would reinforce this as it states that dominant ‘media conglomerates’ feed audiences the necessary information.  It suggests that audiences are not empowered through the development of new and digital media as the dominate and higher class "rule and control" the media. An example of this, is the Arab Spring revolution in 2011, this was a protest for democratisation that that agreed with the pluralists views, as audiences took to Twitter to voice their opinions about this. However, an Marxists would argue that even though audiences had done a protest and took to social media to voice their opinion, no changed happen, the result of all the audiences taking part, nothing changed in the media. So even though new and digital media have given audiences a platform to share their values and ideologies that they really feel something strong about, the new and digital media would allow a change to happen because of the elite being in control. 

A pluralists would argue that institutions would allow us as audiences be more involved in the media and news especially, the option of online comments under some news issues allow the audiences to have their point and opinion across to the professionals but other viewers to engaged themselves with and have a discussion with, if they agree or disagree, this allows more diverse debates and issues to comment and discuss about. This supports the pluralists view about how the new and digital media is a positive platform that encourages audience to share their own values and ideologies. Audiences are seen as capable of manipulating the media in variety of ways according to their proper need and dispositions, it will be enabling them to 'conform, accommodate, challenge or reject' (Gurevich et al) this theory suggest that the classless society can do this. An example of this is through UGC. Through the use of new and digital media, audiences are becoming more active, they are willing to challenge the powerful, in terms of UGC, audiences are using social media sites such as Twitter, and using trends and hashtags to raise awareness about issues to a wider audiences; audiences are taking control and being powerful to how they are questioning the powerful. The audiences are using new and digital media to their advantage, speaking about ideologies and values that wouldn't be challenged or spoken about till new and digital media was developed, examples such as police brutality. 

Citizen journalism has become an importance from the developments in new and digital media; posts and hashtags trends have allowed issues to become popular and raised to wider audiences. For example, one of many powerful movements online was the “Blacklivesmatter” this was one of the social media campaigns that engaged a lot of diverse communities especially the black community to come together to raise awareness about police brutality, people had all shared their opinions about this issue through a lot of different ways, the hashtag allowed this matter to come heard off, protests had started, but people also posted up their own videos sharing police brutality happening in their areas, despite however many diverse and different values and ideologies are shared on the intent, on an issue that is important, users of the internet do try to make it so it has a impact at least of the internet but also hoping it makes a change in the world too.

However, there is also a side when new and digital media has offered audiences to share their values and ideologies and that is through Youtube. Within Youtube, “vlogers” and “youtubers” have been growing since the developments of the digital media, of course, youtubers create and share their own content, which is UGC, to their millions of viewers, they are expressing their own values and ideologies. This can have a negative impact at times because those values and ideologies can be harmful and can send out a wrong message. A Youtuber called “Sam Pieper” was blocked and alerted that he couldn’t use his youtube account because of all the negative reports that had been filled out against him, he had very sexual content that didn’t treat females’ right, very disturbing to watch. Thankfully new and digital media has enough control to take over when something has a negative impact on the audiences. However, within the Internet, users of the Internet are exposed too a lot of things, a lot of audiences are using the internet for their own advantage, in particular within news, or even new related stories as well as videos of such vital but extreme behaviour can be shown on the internet without it being censored, graphic images and posts are visual for a lot of the audiences, this can have such a negative impact because it desensitises audiences, especially the younger audiences as they are the main  audiences of the internet, there is less censorship and fewer gate keeping than traditional media, digital media does offer audiences a platform for diverse range of values and ideologies but some people do take advantage of it as use it negatively which then impacts the internet overall.

However, new and digital media can have a positive impact by offering audiences a more diverse range of values and ideology is because of globalisation. The internet is like a “global village” shows like The Simpsons or even Keeping Up With The Kardashian are being watched and spoken about globally, developments of the interment such as “memes” have also caught the attention of a lot of users on the internet globally, where users are getting on the same trends or talk about the same things because users can get influenced very easily online as well as believe things every easily, this can make audiences seem like they are more passive than active. The new and digital media may offer a lot of diverse and alternative values and ideologies, but uses catch on very quickly and therefore can share a lot of similarities with each other but can be diverse due to the cultures some audiences share or where they are in the part of the world. Passive audiences believe things very quickly without double-checking the facts and the resources, which can have a negative impact, fake news is rising and becoming an issue on the internet especially on social media sites; Facebook is in pressure of controlling their users to not post any fake news because that’s where it has started from. This has given the internet such a negative impact because it shows that yes audience’s may be in control in certain things and other things is the elite but are they really protecting the audiences and offering a positive platform for audiences to share their values and ideologies no matter how diverse they are? I don’t really think so. The control is to wide and can be with anyone to be fair.

Overall I think that there are some case where the new and digital media can I have positive impact by offering audiences a more diverse range of values ideologies as a lot of users of the internet can understand and learn new things online about things but I think there is more negatives and then the positives of new and digital media offering audiences a more diverse range of values and ideologies, and the main reason is because of the control that has been spread out and can’t be limited as the internet is so advanced, users are knowledge enough to know how they can use the power to their advantage.

Weekly New Digital Media - 10.05.17 (70)

'The Crown Effect' could see British tourist boom

                                  

http://www.telegraph.co.uk/news/2017/04/26/crown-effect-could-see-british-tourist-boom/

Britain can be see a growth of tourists coming into the country now more often because of "The Crown" on Netflix, fans have said that they are inspired to visit their home in real life, a study has suggested. “Those holidaymakers who are more likely to visit today than 12 months ago are doing so for a range of reasons including the effect of UK operators’ advertising campaigns, the attraction of British TV programmes that have gone global and a case of simply having more money available to spend on holidays from which the UK is set to benefit.”

[] More than one fifth of tourists  planning to come to the UK said television programmes such as The Crown had helped persuade them - 10,000 holidaymakers were included in this research.

[] 63 per cent of international tourists claim to be more interested in the UK than in previous years.

[] 22 per cent of them cited television shows, which appeared to have a particular effect on Chinese and American tourists.

In my opinion, I think that due to the British television programmes, they portray certain values and ideologies that represent only a very few of the population of those who actually live in Britain. (high class) The fact that we have the Royal Family, could be why so many tourists are inspired to come in and see as it seems so highly and gives the look of Britain being so expense and the "perfect" because of the dominant representations that are showed. 

Weekly New Digital Media - 10.05.17 (69)

Rupert Murdoch confirms £11.7bn Sky bid

                                      

https://www.theguardian.com/business/2016/dec/15/rupert-murdoch-sky-bid-pay-tv 

Rupert Murdoch’s 21st Century Fox has formally lodged its £11.7bn bid to take full control of Sky, as minority shareholders call for transparency on how the pay-TV company’s independent directors came to accept the offer. He would then however need an approval for the deal, this bid would allow him to have a control of pay TV operation in the UK, Germany and Italy, this adds on to his ownerships of the Times, Sunday Times and Sun as well as the radio group TalkSport. Some shareholders have expressed their joy of Murdoch getting the acceptation as this would "give greater conficerene in the independence of the committee in the bid process" whilst other shareholders expressed their concerns because of the terms of the deal, they said that "robot safeguards to protect Sky's Future probity under full ownership of Murdoch. Karen Bradley has 10 working days to decide, she has said Ofcom to do an investigation to determine whether Murdoch will have too much control over news media in the UK.

[] Murdoch need to gain regulatory approval for the deal, which values Sky at more than £18bn.

[] Fox has not raised the initial £10.75 per share offer.

[] Sky chief executive, Jeremy Darroch, and the finance chief, Andrew Griffith, are in the line for £40m payday. 

In my opinion, I think Murdoch is taking control of every news outlet now that has become big, the amount of business in news he owns, I think its enough, his ideologies and values have been very dominate through those ownerships that he currently has. With him taking over Sky, they could be a chance where customers of sky may move on from them because of what sort of news and ideologies may then be expressed in the news of Sky. 

MEST3 PPE - Learner Response

www: good attempt to incorporate Marxism + pluralism in section B
ebi: Ensure you finish with a conclusion that answers the question.  

2) Did you succeed in meeting or exceeding your target grade for A2 Media? If not, how many additional marks do you need across Section A and Section B to achieve your target grade?

No I didn't, I needed 4 more marks to meet my target grade. 

3) Read through the mark scheme. Pay particular attention to pages 6-8 that have suggested content for each of the questions in Section A. How many of these potential points did you make? Did you successfully answer the questions? The original question paper is here if that is helpful.
Q1: I had mentioned 3 of the potential points in the mark scheme. 
This question wasn't answered as successfully because didn't have enough time to write more if I wanted to keep in time with my time management. 
Q2:I had managed to get 3 of the potential points in the mark scheme.
This question was the best one out of the 3 question in section A. I had given an example and spoken about the two products, giving specific examples and link back to the question roughly.
Q3: I had mentioned 4 of the potential points in the mark scheme.
This question was okay, but for me to gain more marks, I needed to get more paragraphs in and more examples - wider debates and examples. 

4) Which was your strongest question in Section A? Why did you do better in that particular question? Note the number of marks each question is worth.
My strongest question out of the 3 was question 2, the reason for this was because I had given specific examples and focused on the question. I had provided examples, with some theories but it would have been better if i had included more paragraphs and spoken about the wider examples rather than specifically focusing on the products, I could have gotten better makers. 

5) Which was your weakest question in Section A? Again, try and identify why this happened. Did you misinterpret the question? Did you run out of time? 
My weakest question was question 1, even though I had given examples and spoken about both products, i didn't write enough, I need to make attention to time and write much faster. I also need to make sure that I develop my points even more to make them specific to the question and show critical autonomy.

6) Now look at pages 11-12 of the mark scheme for Section B - New/Digital Media paying particular attention to the suggested essay content on page 12. How many of the broad areas suggested by AQA did you cover in your Section B essay? Did you successfully answer the question?

Q6: I had answered 3 of the board areas that were suggested. This question was okay, it was a "good essay essay" (level 3). I could have answered the question better by providing better wider examples and writing much faster so I wouldn't run out of time. 

7) Read the Examiner's Report in full. For each question your answered, would you classify your response as one of the stronger answers or one of the weaker answers the Chief Examiner discusses? Why? What could you do differently next time? Write a reflection for EACH question in the paper: Q1, Q2, Q3 and Q6 OR Q7.
Q1: would classify this question to be a weaker answers - provide more examples, specific references and developed answers.
Q2: would classify this question to be the stronger answers - provided other examples - explained how audiences were encouraged to agree with set of values - clear focus on the question. 
Q3:Would classify this question to be answered in weaker answers as i didn't really consider the "Should" part of the question. To better, I could have provided a balanced argument, as still did make references in which platforms are used by audiences and the impact of it, I could have made this a little more clear. 
Q6:I would classify this question to be stronger response but not fully as I didn't really write about that wide of examples but spoke about what has been happening in the world and the developments of the media from the traditional media. I had included few examples of theories but it would have been better of course by providing more examples and theories but developed points. I need to work on my time management skills too as I didn't write a conclusion either. 

8) Choose your weakest question in Section A and re-write an answer in full based on the suggested content from the Examiner's Report. This answer needs to be comprehensive and meet the criteria for Level 4 of the mark scheme. This will be somewhere between 3-6 well-developed paragraphs (depending on the question/number of marks available).

Q1: What media language techniques are used make each product appear authoritative and trustworthy?

Product 1 uses media techniques like sound to appear authoritative and trustworthy. The way product 1 uses sound to do this by both diegetic and non diegetic sounds, the instrumental music that appears at the very start of the advertisement till the end changes quite frequently according to what is happening on the screen. For example, when the protagonist is seen retelling his hardship moments, sound of the instrumental music is quite low and mellow allowing the audiences to feel involved and trust what they protagonist is saying. The parallel sound was in sic with the visuals, supporting the prognosis to sound authoritative and powerful now that he has found his 'luxurious' home and his success through it. The dominance of the male protagonist allows the advertisement to be authoritative already  as because of his costume - suite and tie, the expense and classiness . Furthermore, the authority and trust also comes from the settings that are shown to the audience, by the protagonist showing his working life in the heart of London, shows the empowerment, showing the audiences to believe and trust his success story. When showcasing the apartment, in a mid-close up shot, making the audiences see the stainless tables, expensive furniture and what seem like a top apartment in the heart of London makes the audience see that the protagonist's wealth and what good of a luxury lifestyle he lives in, could allow the audience to make it their aim too be there too someday. 

In terms of product 2, he use of the camera work: close up and mid- close up shows us that we can trust what has been said and shown on camera. At the start, the audiences are shown how a guy has the camera  hand held,  this simple camera work reinforces the truth because as there isn't a big production going on, it encourages the audiences to trust what has been shown because it is not caring about the quality but its more showing the truth and the reality of the problem that occurred. In addition, it shows how 3 females are setting down to what looks like a living room, the technique of setting of a home shows trustworthy content and authoritative is because the audiences can see it as that despite the MP buying out the stake homes, people are still able to live in a home environment despite the problems they are showing, the setting of home is empowering the audiences because it could be showing that the 3 females are still in charge and giving up despite what has been happening. 

Weekly New Digital Media - 03.05.17 (68)

Netflix's new rating system is confusing

                            

http://www.stuff.co.nz/technology/digital-living/91865403/netflixs-new-rating-system-is-confusing 

In Netflix's old rating system, it had showed 5 stars next to the show/movie the viewer wanted to watch, 5 starts meant "must-watch" whilst one star demonstrated the film wasn't as popular or much liked. While it also mattered who had awarded the stars, it was easy to understand the system.The company said it felt stars were old and that the new system was better at making suggestions for viewers. So now when you rate a show you give it a thumbs up or thumbs down instead of a score out of five. Netflix then uses an algorithm to suggest shows you may like. It does this by giving each show a percentage rating, which indicates a likely match. The problem is when users feel like watching something different. You're reliant on the percentage match rather than being able to judge it for yourself based on a rating. However, part of the reason why Netflix changed the system is because relying on anonymous ratings is problematic and is open to all kinds of abuse. The most well-known ploy was to give certain types of shows (such as stand-up comedy) one-star reviews so Netflix would not feature them in its recommendations to you. Netflix's new matching system will stop this type of behaviour affecting a show's rating.

In my opinion, I think that the changes are developments of Netflix for their streaming service to be more personalised to the user rather than justing things that they are not into. This could be then seen as Netflix reinforcing the 'echo-chambers' as it will only suggest things that users have previously watched or what the user wants to see. The changes of Netflix's rating system could be difficult to trust as said as above. 

Weekly New Digital Media - 03.05.17 (67)

Google and Facebook bring in one-fifth of global ad revenue

                              

Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows. Internet-only media companies are getting ahead of the online advertising market, while traditional news publishers have fallen far behind and been forced to make cutbacks. Google faces a growing boycott from major advertisers including the UK government, Marks & Spencer and McDonald’s, and has promised an overhaul of its advertising policies. Many of the companies involved in the boycott discovered their advertising spend was being used to place banner ads over YouTube videos from groups such as Britain First, indirectly funding extremists. Digital platforms funded by internet ads dominate the top 30. Most of the media owners in the ranking – 20 out of 30 – are based in the US. The US dominates for several reasons: it has the biggest ad market, US companies have invested the most in extending their reach abroad and Silicon Valley innovation has powered the growth of internet advertising.

[] Twitter is the fastest-growing media owner, increasing ad revenue by 734% between 2012 and 2016.

[] Google, owned by parent company Alphabet, is by far the biggest media owner in the world and attracted $79.4bn (£61.5bn) in ad revenues in 2016, three times more than the second-largest

[]  Facebook, which pulled in $26.9bn, according to Zenith. The previous year, Alphabet took $67.4bn of ad revenues and Facebook $17.1bn.

[] The largest traditional media owner is US broadcasting and cable television company Comcast, which was third with $12.9bn in ad revenues in 2016, up from $11.5bn the year before.

[] Two companies increase their advertising duopoly by earning a combined $106.3bn, nearly double the figure of five years ago

[] both companies 20% of global advertising spending last year, up from 16.3% in 2015 and 10.6% in 2012.

In my opinion, I think it is unfair how Internet- only media companies are getting all the marketing ad whilst traditional media is falling behind. I understand that yes, traditional media is dying out and it is mostly because of the developments of the NDM and also the audiences but traditional media is still viewed and consumed by the audiences, maybe not as much as the online media companies but it still happens. Print media is struggling even more because of the paywall they have to keep and demand from there audiences whilst intent only media companies don't have to face that issue.  Twitter and Facebook get a lot of criticism on how they control their sites and yet they are not taking responsibilities of the social community but there sites too, which is unfair. Internet only media companies have it easier to get away with things than traditional media; in my opinion.

Ignite presentation notes

Ladan - Twitter 
- source of information + audiences discussion 
- "Euromaidan"
- "Blacklivesmatter"
- wars due to social media - Syria - not a platform to make a change 
- "Black twitter" - community to challenge the negative representation 
- ABC1C2 - Midclass, urban and social class
- Social media doesn't always represent the truth
- Echo-chambers 
[Twitter is where users discuss what they think and want to happen but in reality the opposite outcome happens - never truthful - everyone wanted in, in brexit but the results were out]

Abayomi - Spotify
- online e-media 1999 
- 2010 streaming came popular 
- Millennials 
- People would listen/access to it rather than own it
- CD/DVD/ fell by 8 million 
- VGC - can create playlists (public)
- Marxist - "Great leveller"
- Pluralists - audience active and powered
- 75% of 60 million users have free trial 
- Pareto's law - only popular artists are listened too 
[Streaming is being very popular, very accessible and convenient to use rather than the traditional way, there is much more interactivity between the artist and the user.]

Amrit - Instagram 
- share images in a easier way 
- Facebook bought Instagram - 2010 - audience data 
- 18 - 29 - 59% - work and highly paid
- UGC is yours and mostly used - audiences construct your own identity 
- Marxists - want the rich lifestyle - constructing a dream not reality {hyperreality}
- Americanisation - main audience 
- Privacy issues - regulation + censorship 
- WhatsApp are owned by Facebook 
[Similar to Ladan's, social media is a construction of reality, users are not real to their followers and what they post, its more of what they want the world to represent themselves]

Sunny - Social media - democracy 
- narrative rather than facts - social media on politics 
- UGC- meme generator - really helped to engage audiences into politics and the USA elections
- Social media has a lot more demographic views 
- Fake news - pope backing trump 
- Cambridge analytical - refined the campagin 
[ social media has a lot of influences and power to make users decisions and therefore make users non active and easy to influence, this defeats the view of users being empowering and active]

Callum - Gaming 
- 37 years ago 
- new Activision - 2007 
- 37 million views - 3.5 million dislikes (most unliked video)
- 5.1 million on COD
- UGC not really on this industry 
- 31 million in UK playing games - Teasers on snapchat 
- Hyperdermic needle - passive 
- Techno-panic 
[Gaming has a lot of influences and impact on traditional media; the audiences are growing]

Katie - Documentary genre - Making a murder 
- Marxist - inject views on others
- Pluralists - allows people to be more open 
- cost effective 
- leaving out facts - more narrative 
- Youtube - UGC - making own narrative
- Americanisation - there values are shown 
- domestic audiences 
- tend to reach a large audience
- 750,0000 a day on The Crown 
- Lack of regulation 
- NDM has changed traditional documentary
[documentaries are being created differently, trying to make what society is reflecting, challenging issues and debates; audiences pleasures as this is moving on from traditional documentaries] 

Harkrain - Film viewing 
- Doesn't produce being movies - Loingate
- Hunger games distributed
- BC1C2DE - cheaper and convenient for them due to the age groups 
- Pricing 
- Adaptable + portable [advantages]
- quality can vary [disadvantages]
- Marxists - power lies with distributors 
[the way movies are being consumed are different and is now becoming in favour of demographic groups]

John - Apple Music 
- $14.99
- more than 100 countries 
- Artistis complain - easy access to music 
- 76% in the 2016 in USA on demand music streaming increased
- The global record has rose to 68.9% 
- 89.3 million on Apple {Drake - More Life}
- 9.3 million on Spotify {Drake - More Life}
- NAPSTA - traditional streaming service - shut down because they didn't pay the artists
[large consumptions globally, streaming is becoming much more popular, this is due to the technology that is developing]