Twitter swings for the streaming fences with new 24/7 live sports and news TV service
Twitter has announced a new 24/7 free streaming video service that will broadcast an array of sports, news, and entertainment programming to its users as it looks to expand beyond 140-character comments. BuzzFeed, Bloomberg, The Verge, Live Nation, and IMG Fashion are among the dozen partners Twitter announced for the new around-the-clock service, which will provide exclusive content, live games and events, and breaking news. This could be a way to solve Twitters issue to grow its user base and revenue streams, Twitter is already a platform of choice for "as it happens" for anything this enhances the advantages it has over Facebook when reacting to a live event.
In my opinion: I think that streaming is becoming so popular, social media sits are finding it so important to add this new convention to their site to keep updated with their audience but offer exactly what they want so they would be always loyal to the social media site. Streaming services are becoming popular because it is interactive with the audience, it is a live feed and updates audiences of what things "as it is happening" which audience find pleasure in as they get their information on the go and insistently.
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