Netflix looks beyond US as competition mounts
Netflix faces increasing competition from online rivals such as Amazon and Hulu, while television networks start to launch their own streaming services and make new shows available in binge-ready box sets. Netflix expects to add another 4 million to the international total this quarter. Formerly sceptical analysts are increasingly confident that the firm can deliver. A consumer survey conducted for Jefferies bank in Germany and India turned up the surprising finding that services such as Netflix and Amazon are more appealing than local streaming options, despite potential language barriers. Analytics suggested that Netflix's pricing could hold up, even in a wider variety of markets. The company plans to spend more on original content this year and reduce outlays on licensed material such as movies. Awards and critical acclaim for dramas such as The Crown have helped attract viewer. he growth of online television has also contributed to the rise of shorter series than on broadcast networks, which has meant lower fees for writers. Netflix stands to benefit from any disruption to major broadcasters. It also has flexibility to withstand a work stoppage, since it's not bound by the traditional TV calendar. However, the company has warned that growth could be hurt if the dollar climbs much higher.
[] Netflix became available in another 130 countries, bringing the total to more than 190.
[] US subscriptions, which account for almost 60% of Netflix's revenue, has also slowed.
[] Shares have jumped almost 30% in the past 12 months to just over $140, is expected to report revenues of $2.5bn, with the subscriber total tantalisingly close to the 100 million mark.
[] Netflix had more than 44 million international subscribers at the end of 2016, nearly 50% higher than the year before, as well as 49 million in the US.
Netflix growth has been increasing since they have been creating new content, recently the latest show, "13 Reasons Why" is what everybody is talking about and watching, this can help them get there 100million subscriber mark, this can also help them gain more profit. Competition is raising high for Netflix because streaming now has become so popular but i feel though because of the content that they have created and have already gone so popular, audiences would stay loyal to the service but also keep watching it and letting a wider audience know about service too.
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