UK internet ad spend passes £10bn as Google faces YouTube row
Internet advertising spend surged above £10bn in the UK last year as companies more than doubled the amount they spent on mobile video ads. he year-on-year increase of 17% on 2015 comes as many advertisers have pulled campaigns from Google and YouTube after it emerged that some ads have been running around inappropriate content such as extremist videos. Programmatic trading has come under attack following the furore over Google and YouTube placing ads next to inappropriate content.
[] 400 hours of videos are uploaded every minute on Youtube - this has tighten controls on where ads appear, such as by banning them running on accounts with fewer than 10,000 viewers.
[] Mobile video drives internet Ad spend to £10bn record high
[] the overall trend is for growth. Last year’s increase, the biggest since 2007, was fuelled by a boom in mobile ad spend, which rose by 51% to £3.9bn.
[] nearly three-quarters of the £3.8bn digital display advertising market is traded programmatically.
My Opinion: Advertisement is becoming competitive, a lot of companies and institutions are wanting to advertise themselves on platform they know have the most audience in. The internet has gotten so advanced, little things like this shouldn't be problems that are occurring, especially having ads next to inappropriate content. They need to take the concerns of advertisers and the general public far more seriously than they have shown in the past. They need to get their act together and make sure they do a better job at improving blocking inappropriate content.
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