Google acts against fake news on search engine
https://www.theguardian.com/technology/2017/apr/25/google-launches-major-offensive-against-fake-news
Google announced its first attempt to combat the circulation of “fake news” on its search engine with new tools allowing users to report misleading or offensive content, and a pledge to improve results generated by its algorithm. The company had said that this would help and allow users to complain about any misleading, inaccurate or hateful content in its autocomplete functions, which then pops up to suggest searched on the first few characters that the users have typed. They said this would also refine its search engine to “surface more authoritative pages and demote low-quality content.” Google will also allow users to make complaints about its “featured snippets” – Google’s name for the boxed-out answers that appear at the top of searches for common queries.
[] Results would allow Google to change the way pages were ranked in search results.
In my opinion, all the attention that is coming towards fake news and how mainstream companies will try to fight it, is becoming quite important to the audience. Google being a high search engine have done a good job to make sure that the company is interactive with tis audiences, there audiences have a way to communicate to them about anything they see that they don't like or is inaccurate. The new tool that they have introduced is a step to reducing fake news or tackling the problem, audience are active and are being in charge with reporting what they see instead of ignoring it. As what will be reported by the users, the results would allow Google to change the way the pages were ranked in the search results making less users accessing the site, so that way there would be less chances of users crossing fake news or content that makes them upset, inaccurate or even misleading.
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