Tuesday 28 March 2017

Weekly New Digital Media - 29.03.17 (58)

Netflix's anti-piracy team aims to make stealing content uncool 


                         Claire Foy plays Queen Elizabeth in the original Netflix series The Crown.  'You've got to police your own property,' says technology lawyer David Fewer.


Netflix is getting tough on piracy. The streaming service giant reveals its plan of attack in an online job posting seeking someone with legal and internet piracy experience to manage its newly created Global Copyright Protection Group. Based in Los Angeles, the group's mission is to stop people from accessing online its original content without paying for it. In recent years, Netflix has had much success with its own series such as Stranger Things, House of Cards and The Crown. According to the job posting, the manager's duties will include improving the company's attempts to get "rogue pirate sites" to remove unauthorised Netflix content. They would "consider solutions to deal with new piracy models" such as fully loaded Android boxes that allow users to easily stream pirated shows and movies on their TVs.
In my opinion: Netflix do have an option of a free trial for a month, after the month, if the audience do wish to use Netflix after the trail, they'd have to pay £5.99. Piracy is an on going problem as well as illegal downloading, television and tv streaming is becoming a luxury, people are trying to find a way if its not provided for them or not affordable.  I do agree with the article that in fact, they should make it easy to access, with many options and alternatives and Netflix will get revenue. If you hold the consumer at captive, by forcing them to buy a Netflix device and a subscription just to watch a show like "stranger things" or "the crown", you will get people who will seek pirated content because they feel like you're forcing them to pay for something they don't want or don't feel they should.
















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