We define ourselves with the experiences that we have been through as individuals. Mainstream media has constructed and influenced our identities, we are an active audience and have an increasing range of gratification every single day. The way we define ourselves is based on a complex set of relationships and our 'self' being:
- who we think we are
- who we want to be
- who we think others think we are.
2) Complete the task on page 2: suggest media texts that could reinforce that someone is non-mainstream; edgy; a pleasure seeker; fashionable; witty and fun; cutting-edge.
non- mainstream - I enjoy movies that aren't typically spoken about and aren't the biggest hits, something that may not be known to a vast majority of the audience. My movie choices are not mainstream, and normally watch those sort of movies whilst being alone rather than with a group of people.
edgy - Few of the social media accounts that I follow are edgy interm style of clothing or even their appearances with tattoos and dyed hair etc. I would only consider myself to be a little edgy but not extremely.
a pleasure seeker - TV shows that are mystery, romance and adventurous as well as similar moves like these, I would sometimes enjoy action. Youtube such as vlogs and reading regular blogs online for pure entertainment but some for expanding my knowledge on some areas.
fashionable - I access social media as a platform to focus and find new trends. Following clothing social media accounts that and seeing how I can those trends or fashion into my own way; to represent me correctly. I would also sometimes see fashion trends through fashion catalogs and other magazines.
witty and fun - Accessing social media that have humour, memes or even posting pictures that represent my humour on my social media accounts. I also access the internet for humour; tv shows, comedies or even youtube.
cutting-edge - social media and new technology where it allows me to see what is cutting edge and what isn't.
3) What examples are suggested for a case study on urban youth?
It is present in tabloid journalism, in BBC documentaries and in chat shows like The Jeremy Kyle Show on ITV. In 2008/9 when ‘chavs’ and ‘hoodies’ became a common moral panic (Cohen) in the media, films such as Harry Brown and Eden Lake put working class urban youth into the role of villain in their narratives. Youth culture was a threat to urban life and the older generation in Harry Brown and to rural peace and the middle classes in Eden Lake.
4) What does Hebdige argue with regards to youth culture?
Richard Hebdige argues that out culture shows their resistance to the dominant culture through their styles choices. Urban youth culture can show itself to be outside the mainstream by adopting the uniform that is feared by mainstream culture and they lean about this fear in the media representation.
5) What other theorists are referenced alongside Hebdige? How do they link to the issue of youth identity?
Culture and they
learn about this fear in the media representations. The media
continues to represent these youths as deviant in an attempt to
reinforce mainstream values (Acland) but of course these
representations are constructed by people outside this group
(Perkins) and in this case can be seen to be a reflection of adult
culture’s fear of urban youth (Giroux). Those within the group
though have their status as outsiders reinforced.
6) How can we link our Year 12 case study on Ill Manors to youth and identity? What specific examples from the case study could be used to discuss Hebdige’s theory that youth culture challenges mainstream culture and dominant ideologies?
Rap,r&b and grime can be seen as an iconography of youth culture, this can be promoting by Ill Manors soundtrack and music video, the youth in the music video but also generally they are reinforcing the dominant ideologies that they are represented with within the media.
7) What does theorist David Gauntlett suggest regarding the media’s influence over the construction of identities?
Theorist David Gauntlett claims that they media have induce on identity construction and so the way the media stereotypes groups may come part of how individuals see themselves and media institutions are able to use this to sell their products.
Where the idea of identity has previously been seen as something
personal, the audience’s relationship with the media today in the
construction of various identities is bringing the personal into the
public space.
8) Do you agree that Hebdige’s view that youth culture will always seek to resist mainstream culture and challenge dominant ideologies?
In my opinion, I don't completely agree with Hebdige's view of that youth culture always seek to resist the mianstream and challenge the dominate ideologies that are put against them but i just think mainstream culture can be so wide and very different in everyone eyes, not everyone sees mainstream culture in the same way. Youth culture do challenge the dominant ideologies just to prove the wider audience that they can be wrong and they don't really know the youth culture despite how much they think they know and what they see youth culture because so much of it is so negative. However, we do youth culture can also reinforce some and representation the mainstream ideolgies because of the power and the influence the media can have on its audience, especially the youth.
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