Wednesday 15 March 2017

Weekly New Digital Media - 15.03.17 (53)

James Corden hints at bringing Carpool Karaoke to UK

             James Corden does Carpool Karaoke with Michelle Obama.


British star of US TV chatshow says he is surprised at its level of success and that his team is working on possible UK plans Carpool Karaoke, which sees celebrities sing along to a range of music from the passenger seats of a car being driven by Corden, has amassed more than 1.2bn views on YouTube. The Nightly Show, which has bumped ITV’s flagship News at Ten bulletin back by 30 minutes for the next eight weeks, was presented in its first week by David Walliams. John Bishop, Davina McCall, Sue Perkins and Mel Giedroyc are lined up for future slots. Corden told the publication he had no plans to mark the two-year anniversary of The Late Late Show.“But we do have some stuff planned this year – which might involve being in the UK,” he added.

[] views are more than 1.2bn on Youtube
[] The show’s ratings more than halved from the first to the second episode, from 2.8 million viewers on the Monday to 1.2 million on Tuesday.

My opinion: James Corden is one of the people that found his success in the USA rather than in the UK, through this tv show. James Corden introduced carpool karaoke which involves him singing songs with celebrities in a car and interviews them, these are then posted on Youtube. The reason why James Corden gets such big hits and view ratings so high is because his content is very clear and engaging with his prime audience, he understands how technology is so important and what impacts it can have. To have success and become popular, James Corden knew the internet was the way forward which is so cleaver because he gets more views on his show due to his hits on Youtube that has made a wider audience become interested is show. 

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