Tuesday 21 February 2017

Weekly New Digital Media - 22.02.17 (47)

Female film protagonists reached all-time high in 2016, study shows


                               Amy Adams in Arrival, one of the many female-fronted hits of 2016.



Summary: The number of female protagonists in hit films was at an all-time high in 2016, according to a new study. Female-fronted films such as Arrival, Rogue One: A Star Wars Story, Bad Moms and Ghostbusters were notable examples and the year also saw a rise in women appearing within mixed ensembles. We have now seen over and over and over that female characters, when done well, they’re good box office,” said Martha Mauzen, who authored the study. Following in the footsteps of the female-fronted franchise relaunch The Force Awakens, Rogue One was also a big hit, making over $1bn at the worldwide box office, with Felicity Jones in the lead. While there was a wide representation in other genres, such as the Amy Adams-fronted Arrival, women are still more likely to be seen in a comedy, followed by drama, horror, animation and and sci-fi. It is possible that this is something of a quirk that we will not see repeated in the future,” Lauzen added. “It is also possible that introducing female protagonists is somehow an easier, less threatening fix than hiring women directors and writers.” This year has already shown that women can open movies, with Nasa drama Hidden Figures making $165m at the global box office. 2017 will also see female-fronted blockbusters such as Wonder Woman, Beauty and the Beast, Alien: Covenant and Star Wars: The Last Jedi.

[] Women made up 29% of leads in the top 100 films of last year, up 7% from 2015 thanks to Arrival, Rogue One: A Star Wars Story and Ghostbusters
[] 37% of films included major female characters, up 3% from 2015 and another all-time high.
[] Bad Moms which made $179m worldwide from a $20m budget. A sequel is now on the way
[] Action films are still the rarity, with just 3% of female leads.
[]  Hollywood still favors white female leads, with Asian characters rising to 6%, black female characters going up to 14%, but Hispanic women falling to just 3%

In my opinion, I feel though as now females are finally getting the recognition for the good things they have done, especially in movies. Females are getting the lead roles and those movies specifically are doing well in the box office, it can show that the representation can be changing and the audience to like a different change in movies as in terms of the protagonist. It can mean that the film industry are moving on and reinforcing the modern society that everybody thinks of and especially how females play a role with it. 

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