Facebook hires TV journalist Campbell Brown as media liaison after fake news fallout
https://www.theguardian.com/technology/2017/jan/06/facebook-hires-campbell-brown-media-partnerships
Facebook has hired former CNN anchor Campbell Brown to help build better relations with news organizations in the wake of the fake news scandal.e social media giant already has a team of staff to liaise with media within the markets it operates but Brown – an Emmy-winning TV veteran who also worked at NBC – at will lead this team, reporting into Nick Grudin, vice-president of media partnerships.I will be tapping my newsroom experience to help news organizations and journalist work more closely and more effectively with Facebook,” she said, announcing the news on her Facebook page. The social network has been under pressure to take more responsibility for the content that’s distributed on the platform since it has become one of the main ways many people get their news. At the same time the social network has been accused of censorship for deleting from the site an iconic Vietnam war photo, nicknamed “Napalm girl”, for showing child nudity. The company overturned the decision, but not before engaging in a very public squabble with the editor of the Norwegian newspaper, whose journalist first posted the image, and the prime minister of Norway.
[] News organizations increasingly rely on Facebook, which has 1.79 billion users, as a distribution channel.
[] Facebook needs high-quality content to keep its users entertained and informed, which in turn generates advertising revenue for the platform.
in 2016 alone Facebook sucked more than $1bn from the newspaper industry.
In my opinion: I am glad that Facebook are trying to tackle the issue of fake news by hiring Campbell Brown who can build better relationships news organisation, but that in reality wouldn't stop fake news or control it. In a way it can be seen that Facebook are just trying to distractpeople from the fake news issue and try to make the social networking site refer to something else and not just repeating discussions about fake news.
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