The Sun spent £96,000 on poster backing Brexit
Summary: The Sun spent more than £96,000 publishing a pullout poster backing Brexit, forcing its parent company, News Group Newspaper (NGN) to register as an official leave campaign group with the Electoral Commission. The headline on this newspaper was published just a week before the referendum on Britain’s membership of the EU. Editorially the paper was one of the most vocal backers of leaving the EU, but the double-page spread fell under the Electoral Commission’s rules regulating campaign spending because it was designed to be displayed, even though the money was reported as a payment from NGN to itself. A spokesman for NGN said: “As part of its campaign for Brexit the Sun ran a pullout poster. In accordance with Electoral Commission guidelines it registered as a participant and has declared the cost.”
[] The cost of the poster made NGN one of the largest spenders among 48 groups who had their campaign finances revealed by the Electoral Commission on Tuesday, all but two of which spent under £250,000. The remaining 28 groups who spent more, including the official leave and remain campaigns
[] BeLeave received £625,000 in three payments from Vote Leave on 14, 17 and 23 June, while Veterans for Britain received £100,000 in May. The bulk of spending by both groups went on targeted digital advertising across social media and other outlets.
[] Facebook was also listed as one of the main recipients of spending, with direct payments to the social media firm totalling almost £340,000 out of just under £3m spent on advertising.
My Opinion: I think that the newspapers headline was very bold and attractive to the audiences which could have possibly persuaded some audiences mind on the vote. To spend a lot of money on the newspaper headline is very high, to which i personally did not expect.
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