1) Read the article from Media Magazine: Hyper-reality and the digital renaissance (Dec 2009). Use our Media Magazine archive, click on MM30 and go to page 59.
2) Create a new blogpost called 'Hyper-reality and the digital renaissance' and make notes from the article under the following headings:
- examples
; The substation of face to face interaction with a hyper-real experience mediated by technology.
; Alexander Grahman Bell launched the telephone in 1876 - wasn't revolution in communication systems but it was more of wide ranging transformation about the way which society thought about itself and culture.
; Cinema,television, music videos and computer games all invite the audiences to suspend disbelief and inhabit of a paperless fantasy world.
; audience have traditionally been very accepting of the ways which media texts invites the viewer to confront their own perception of reality.
; The proliferation of the internet from the late 1990's onwards has accelerated and heightened peoples routines use of technology in their day-to-day engagement with society and culture.
; The proliferation of the internet from the late 1990's onwards has accelerated and heightened peoples routines use of technology in their day-to-day engagement with society and culture.
- theories
; Audience reception on how they decode the messages producers have put into their prodcut with dominant, negotiated and rejected reading.
; simulacrum, hyer-reality, parody, and pastiche.
; Two step flow model
; state of hyperreality exists, where our reality is based upon the reality presented to us through the media. this was said by Baudrillard
- positive aspects of new technology (or 'digital renaissance'
; People are becoming more edcated on international media and media issues/debates because of the things like social media.
; Reinforcing the traditional surtaxes of society and culture to the audiences regardless of the hyperreality that has been shown.
; The proliferation of the internet from the late 1990's onwards has accelerated and heightened peoples routines use of technology in their day-to-day engagement with society and culture.
; Reinforcing the traditional surtaxes of society and culture to the audiences regardless of the hyperreality that has been shown.
; The proliferation of the internet from the late 1990's onwards has accelerated and heightened peoples routines use of technology in their day-to-day engagement with society and culture.
- negative aspects of new technology on audiences and society
; Both humanity and morality are losing their places in society, this is because of the increase prominence of the internet.
; Soicety alienated from itself
; The proliferation of the internet from the late 1990's onwards has accelerated and heightened peoples routines use of technology in their day-to-day engagement with society and culture.
- wider issues and debates
; Alexander Grahman Bell launched the telephone in 1876 - wasn't revolution in communication systems but it was more of wide ranging transformation about the way which society thought about itself and culture.
- The recent social networking sites/use of technology that supports ' digital renaissance ' are:
; Snapchat
These 3 examples of social networking and use of technology are very modern and are very egaging towards it target audience.
4) How do live streaming services such as Periscope or Facebook Live fit into the idea of a 'digital renaissance'? Are these a force for good or simply a further blurring of reality?
- In my opinion, i think both Facebook and Periscope fit into the idea of digital renaissance, be cause they give the chance for audiences to connect worldwide to each and can influence their social and cultural realities to each other. This can be a force for good because it allowing people to know what is happening at different parts of the world and they are informed, this is through the use of technology and how audiences are able to communicate online.
5) How can we link the 'digital renaissance' to our case study on news? Is citizen journalism a further example of hyper-reality or is it actually making news more accurate and closer to real life?
- I believe that in some way or another news can be an example of hyper-reality because the powerful do change a lot of the real news to fit their views and values and can persuade this on their audiences, the reality of news is not really shown all the time by new channels as they edit it a lot which then change a lot. But citizen journalism can be different, if audiences put it themselves, they like to put the truth to people, to make sure that the powerful people are being exposefor the things they are doing; examples are like police brutality, the public audiences have been exposing the police not news channels because they wouldn't want to question the powerful but just cover for them.
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