2nd story: http://www.telegraph.co.uk/news/shopping-and-consumer-news/12172230/Are-mobiles-changing-how-we-shop.html
Are mobiles changing how we shop?
Summary: Many people are now shopping online, majority of the online shopping sales in the UK are now conducted through smartphones and tablets. This could be seen as a milestone in our changing buying habits. The reason why this is so popular is because of the convergence a mobile phone or tablet holds, the easy access and availability. Also, the fact that we are using smartphones for managing so much more with everyday life makes it understandable that the rate of completing purchases on retail sites would increase over the years. Despite the majority of customers being more likely to visit shops through their mobile phone than any other type of device, they are still more likely to make purchases on tablets.
- 51% of online sales between November and January in the UK involved hand-held devices rather than traditional computers or laptops - IMRG (Interactive Media in Retail Group), the trade body for internet retailers,
- 66% of visits to retail websites between November and January came through mobile devices -
- 49% of online sales came through traditional computers, whether desktops or laptops, with 51% on hand-held devices. That breaks down as 33% through tablet computers and 18% on smartphones.
My opinion: Nowadays, this is very common to shop inline, personally i don't do it myself but with our generation have grown up with the technology and the development with it improving so quickly it allows us to have the availability and the access of buying things online. Mobile phones are always with someone, it holds much importance because of the convergence the smart phones brings to its audience, hence why it is mostly used for majority of things for people.
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