Saturday, 8 October 2016

New Digital Media: The decline of the newspaper industry

The future of newspapers

Read this article from the Economist on the future of newspapers

On your blog, write a paragraph summarising the argument the article makes. 
The article talks about how the internet has effected the newspapers and how the revenue of the newspapers is falling. And stated that the number of people that worked for the Newspaper Association of America had fell by 18% between 1990 and 2004. The article also talks about 'citizen journalists' and bloggers themselves and how they are all opinionated and is done 'unprofessionally', bloggers are just normal people that sit behind a screen on an armchair. Despite there being a great fall of newspapers in America, Europe, Australia and New Zealand, the sales are, yet, still rising in all the other countries but that is due to the lack of not having a great amount of NDM in those specific locations. 

1) Do you agree with its view that it is ‘a cause for concern, but not for panic’?
I do agree as people are losing there jobs and that means that less people are being paid to go and report on news. Also there is not enough information that will be distributed to the public since there will eventually be a huge decline in the newspapers industry and in journalism. If there is a decline in newspapers, the information that is online could be invalid as there will be a lack of gate keepers. This is the same for journalism as there would be no one to be reporting the news to the different companies.

2) The article is 10 years old - an eternity in digital media terms. Have the writer's predictions come to pass? Use statistics from your Ofcom research to support or challenge the writer's argument
I do believe that the writer's predictions are true but also has been quite inaccurate. In France, they had recently launched a Snapchat feature called a discovery page. Also, in the article, it says that in specific countries, the newspapers sales are still rising. However, if you take a country like, Spain, print is starting to die there and they are becoming a country where using a mobile phone is more popular to look at the news.

3) The Economist suggests that high-quality journalism in the future will be backed by non-profit organisations rather than profit-seeking media corporations. Is there any evidence for this? How is the Guardian funded? What do major stories from the last year such as the Panama Papers suggest about how investigative journalism is conducted in the digital age?
The Guardian is owned by a British company that is called the Scott Trust Limited. Many organisations have respected that high quality journalists will be backed up by non profitable organisations. A key example of this could be a high quality journalist which adds all of their research and whatever they have found onto Twitter. Journalists wouldn't be making money with what they post as it would be an ordinary person stating this information.

__________________________________________________________

Build The Wall 

Section 1 (To all of the bystanders reading this…)

Content is free online and for news industires to begin starting a paid subscription scheme may be dangerous.

Section 2 (Truth is, a halting movement toward...)
Newspapers that are available online for free without paid subscriptions are always available meaning that industries that start paid subscriptions may have quite repetitive content.

Section 3 (Beyond Mr. Sulzberger and Ms. Weymouth…)
Industries being able to start a paid subscription scheme would mean that they are able to generate a lot more revenue than what they have been making in the past years, it would mean that they will actually gain a reasonable, sustainable amount of profit.


Section 4 (For the industry, it is later than it should be…)
Even though its very late for the news industry, they are still able to gain a little more revenue and profit from starting this scheme.

Summarise David Simon’s overall argument in 250 words: 

Davids argument is that news industries should start using a paid subscription scheme for users. This will enable them to read daily, weekly newspapers online exclusively to paid users. This helps ensure that news industries are still able to generate enough profit and revenue to stay alive as they're has been a major decline in print news in the recent years. This has caused journalists to lose a lot of jobs and also means that news industries have less, lower quality articles for users to read. David also goes on to say that the news industry is far far too late in introducing this scheme, it has been around 15 years since the internet was accessible to everyone and a lot of institutions and business manage to adapt to it well, but the news industry didn't. They offered they're content for free online but physical newspapers still had to be paid for. David also goes on to say that in order for this scheme to work very well across the news industry, every institution must be using it, this is so that users don't just rely on the institutions that are free, leading to a much higher dealing in those that are paid for. Also, if there's only a certain amount of institutions that have this scheme and others that don't it will lead to news being more repetitive and copied, meaning that people will be paying for content which is basically free.

This article talks about the positive and negative effects of the internet. Grayling suggests that governments may start to police the internet to find out information. The article does criticises the internet but does state that the four main functions are to inform, challenge, explore and debate and therefore benefits us as it enables us to challenge view points and not mindlessly read things. 

Opinion

I believe what David is arguing for in his article, I believe that the news industries are bringing in this paid subscription way too late and that they should have done it in the very beginning, although now that the times by Rupert Murdoch has brought this delayed idea to life there is a slight chance that the news advantage can start gaining some revenue from new and digital media than before. If news institutions started this scheme back when the internet was viral they're wouldn't be any problems with the reduction of high quality journalism. I also believe that in order for the paid subscription scheme to work, every institution will need to be using it too in order for it to work in full effect simply because paid subscription services will have the same content as free sites, using a lot of repetition online.

Wednesday, 5 October 2016

Weekly New Digital Media - 5.10.16 (8)

Ad-blockers: are publishers tempted to feed the hand that bites them? https://www.theguardian.com/media-network/2016/oct/04/adblock-plus-publishers-tempted-feed-hand-bites


Summary: This article discusses how Ad Block, a commercial company, are now issuing a licensing fee for companies have their ads deemed acceptable – and therefore whitelisted.  This is an advantage for the company behind Ad Block, Eyeo, as larger publishers and ad networks will see 6% of the total advertising revenue from these ads go to Adblock Plus. Some say that Eyeo has erected a gate and now it is charging people to go through it.  Adblock’s move does allow publishers to reach a valuable, tech audience who have previously put themselves out of reach, and with ads that it deems to be non-intrusive, although some people think its costly. 

- Adblock Plus says it has over 1,000 publishers on board

- Larger publishers and ad networks will also see 6% of the total advertising revenue from these ads go to Adblock Plus

My opinion: Commercial company like Ad block wanting to gain more revenue is something that you would accept because of the power it has over other advertisers, which could be seen as an advantage for them.  






Tuesday, 4 October 2016

Weekly New/Digital Media - 5.10.16 (7)

Daily Telegraph sacks editor Tony Gallagher in shock move designed to "move beyond putting new online" - http://www.independent.co.uk/news/media/press/daily-telegraph-sacks-editor-tony-gallagher-in-shock-move-designed-to-move-beyond-putting-news-9075547.html 



Summary: The Daily Telegraph has sacked its editor, Tony Gallagher, and declared it will “reinvent the way we work” and move beyond news publishing. The new editor: Jason Seiken, said - "we must reinvent the way we work and move beyond simply putting news and information online and be an essential part of the audience’s lives. Our competition is no longer only newspapers and we must innovate to survive.” This article also said that to protect the company's future they need to rapidly embrace and adapt to the new digital world in which their customers live in. Gallagher is admired within the newspaper industry for his news sense and his ablible to manage a big story. 

- While being a deputy editor he played a crucial role in the Telegraph's coverage of the MP's expenses scandal in 2009. 
- He was given a traditional “banging out” send off by the paper’s shocked staff yesterday and has been tipped as a possible future editor of the Daily Mail.

My opinion: I think that Daily Telegraph have the right to move forward as a company in terms of how they deliver their news. Since now that newspapers are slowly dying in the media, publishers need to try to fit with the current generations and the technology that is being used by their customers, this is crucial if publishers want to survive in the media and it could be possibly the only way most of the customers read news and keep updated. 




Monday, 3 October 2016

NDM baseline assessment: learner response

WWW: Clearly written, covering both sides of the argument. 

EBI: You need to cover institutions more + their involvement : Pareto's Law, Google etc. Should be at least one more page longer.


  • Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?


Technology has been a huge part developments in the new/digital media in many ways causing it to develop into a platform where different views and values are freely being said and have started to emerge, this allows audiences to empowered by these developments. Institutions such as Google is available to audiences 24/7, as a search engine it allows the users/producers of the internet to make and search anything they would like. Pareto's Law can be fitted into his because Google being a search engine that is only a minority of media producers, it serves a majority of consumers. The fact that Google allows consumers to search anything on the internet can be dangerous because audiences would have the access to things like pornography and they are a lot of young viewers that can access things like which is dangerous and this does show that they are downsides to the internet as there is less censorship online. This can support the fact that at some areas of the developments in the new/digital empowers  the audiences but also they are not being empowered in some cases. 






New Digital Media: Case Study - How has news changed?

1) Read this Ofcom 2015 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom document.
- The primary source is a news survey commissioned by Ofcom and conducted by Kantar Media in September/October 2015, comprising a face-to-face omnibus survey of 2921 people across the UK.- Other data used for this report is from newspapers readership figures from the national readership survery and online consumption metrics + television viewing from BARB. 
- Quantitative research included from: methodological differences
                                                      time period differences 
                                                      differing definitions of news
  
2) What are the most popular platforms for audiences to access news and how has this changed in recent years?
Television is by far the most-used platform for news, with 67% of UK adults saying they use TV as a source of news. 
The number of people who use the internet or apps for news has remained the same since 2014, with just over four in ten (41%) doing so, compared to just under a third in 2013 (32%). Newspapers are used by three in ten (31%), which represents a decrease of nine percentage points since 2014 and 2013 (when 40% of UK adults said they used newspapers for news). There has also been a decrease in those that say they use radio as a source of news (from 36% in 2014 to 32% in 2015).  Audiences still view news in these ways but now its depending on the age audiences to how they view the news. 

3) How do different age demographics access news in the UK?
People at the age of 16-24 (51%) use the TV for news whilst 86% of the age 55+ access news from the TV.
TV: 51% (16 - 24)
      86% (55+)
Newspaper: 21% (16-240
                 44% (55+)
Radio: 23% (16-24)
          37% (55+)
News online: 59% (16-24)
                  23% (55+)

4) Does socio-economic status change attitudes to news? If so, how?
People in the AB socio-economic group are more likely than those in the DE socio-economic group to consume news on any of the four main platforms: TV (71% vs 67%), the internet (50% vs. 29%), newspapers (38% vs. 26%) and radio (46% vs. 23%). 

5) How many different sources of news are used on average? How does differ between different groups?
Of the four main platforms, three in ten (31%) respondents use only one platform for news, with just under two in ten (19%) using only the TV alone, 11% using only the internet, 3% 

6) How has news consumption through television changed in recent years?
However, there has been an eight percentage point decrease since 2014 (75%), following a three percentage point decrease between 2013 (78%) and 20143 . 

7) How much has news consumption through newspapers declined since 2005?
The reach of national newspapers has decreased considerably in the past ten years, with reach among all adults decreasing by more than 27 percentage points since 2005 

8) How does newspaper reach differ by age group?
 Reach of national newspapers varies by age group: 29.3% of 15-24s are print newspaper readers, compared to 67.9% of over-65s.

9) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?
Daily Mail d 5.5 million users 
The Sun follows with 5.2 million users,
Daily Mail had 1.8 million users, while The Sun had 0.06 million.
The Sun (20%), the Daily Mail (19%), the Daily Mirror (13%), the Metro (12%) and The Times (9%

10) How does online news consumption differ for age, gender and socio-economic status?

Four in ten (41%) UK adults say they use the internet for news. Six in ten (59%) UK adults aged 16-24 say they use the internet or apps for news, compared to just under a quarter (23%) of those aged 55+
Over half (53%) of those in the ABC1 socio-economic group use online sources for news, compared to a third (32%) of those in the C2DE socio-economic group.
 Men are more likely than women to say they use internet for news (45% vs. 37%).

11) What percentage of people use social media to access news? How does this differ by age and socio-economic status?
Of those who use the internet or apps for news, around half (51%)
ore than two in five (43%) respondents say they use social media sites
 37% who say they use search engines
28% who use websites or apps of newspapers
17% who use websites or apps of news aggregation sites
16% who use websites or apps of online news organisations,
 6% who use websites or apps of news magazines 
5% using blogs
about six in ten (61%) 16-24s who use the internet/ apps for news say they use social media sites, compared to just over a quarter of those aged 55+ (26%)
search engines; 47% of 55+s and 32% of 16-34s say they use these for news.

The DE socio-economic group are more likely than those in the AB group to use social media sites for news (52% vs. 40%)
ABs are more likely than DEs to use the websites or apps of newspapers, news magazines, TV and radio companies and online news organisations.

12) What percentage of users only use social media sites for their news?
Ten per cent of online news users use only social media sites for news, rising to 16% of those aged 16-24. 
overall, 30% of those who used social media for news said they ‘mostly’ accessed their news stories through social media posts,
 
13) What are the most popular online sites for news?
Ratings by users were highest overall for the BBC website or app; the Sky News website or app, and the Guardian/Observer website or app. Ratings were lower for users of Facebook, YouTube, and the Daily Mail site, with the exception of ‘it offers a range of opinions’ for Faceboook and YouTube. 

14) What percentage of 16-24 year olds access news mostly from social media?
61%

15) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?
Applications 

New/digital media: audience and institution


16) What are the benefits for audiences from the changes new and digital media have had on the news industry?
  • can watch news 24 hours
  • variety of perspective 
  • easier 
  • quicker 
17) What are the benefits for institutions from the changes new and digital media have had on the news industry?
  • reach a wider audience
  • increase consumption
18) What are the downsides for audiences as a result of new and digital media in news?
  • incorrect information 
  • too many opinions less fact

19) What are the downsides for institutions as a result of new and digital media in news?
  • costly
  • loss of audience 
  • having to keep up

20) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions? (Write a mini-essay answering this final question, making sure you use statistics that you have researched from the Ofcom report.) 

audiences probably benefit more with the increased variety of opinions, platforms with easiness to access. Moreover new can now be tailored for audiences to suit their tastes and preferences leading to their favourite topics coming through encouraging the reading of news rather than ignoring it because you 'arent interested' 

Write a mini-essay answering this final question, making sure you use statistics that you have researched from the Ofcom report.

The news has changed dramatically over the last 20 years, this is because the access from different platforms in the media world due to the fast development in the media. The frequent updates allows audiences to be aware about the news all the time from news apps, discovery page on Snapchat and online this is because technology is so advanced, this allows audiences to know more information about far corners of the earth. Audiences have benefited from this change massively just because as news is now highly view on social media such as Facebook and Twitter because audiences are now able to voice their opinions and views about the matter and have an discussion with other people as it is shared for others to see, this also reinforces audiences to be active. 

Institution have been the least who benefited from the change of news in the last 20 years, this is because of a lot of journalist have lost their jobs just because audiences are not viewing news the transitional way. This could be dangerous because journalists challenge the powerful for the audience, if journalism goes down in the years to come, we wouldn't have the professional journalists doing that for us. 

In conclusion, i think that in the next 5/10 years news would changed even more dramatically due to the increasing technological change that is happening at a astonishing speed which for the news has to adapt to for it to be even more widely accessible and used. However this would lead to people view news in a less traditional way e.g. through print and broadcast but rather through social media and online which now slowly becoming the case already. 






Tuesday, 27 September 2016

Weekly New Digital Media - 28.09.16 (6)


2nd story: http://www.telegraph.co.uk/news/shopping-and-consumer-news/12172230/Are-mobiles-changing-how-we-shop.html 

Are mobiles changing how we shop?



Summary: Many people are now shopping online, majority of the online shopping sales in the UK are now conducted through smartphones and tablets. This could be seen as a milestone in our changing buying habits. The reason why this is so popular is because of the convergence a mobile phone or tablet holds, the easy access and availability. Also, the fact that we are using smartphones for managing so much more with everyday life makes it understandable that the rate of completing purchases on retail sites would increase over the years. Despite the majority of customers being more likely to visit shops through their mobile phone than any other type of device, they are still more likely to make purchases on tablets.

- 51% of online sales between November and January in the UK involved hand-held devices rather than traditional computers or laptops - IMRG (Interactive Media in Retail Group), the trade body for internet retailers,

- 66% of visits to retail websites between November and January came through mobile devices -

- 49% of online sales came through traditional computers, whether desktops or laptops, with 51% on hand-held devices. That breaks down as 33% through tablet computers and 18% on smartphones.

My opinion: Nowadays, this is very common to shop inline, personally i don't do it myself but with our generation have grown up with the technology and the development with it improving so quickly it allows us to have the availability and the access of buying things online. Mobile phones are always with someone, it holds much importance because of the convergence the smart phones brings to its audience, hence why it is mostly used for majority of things for people. 

Weekly New/Digital Media - 28.09.16 (5)

1st story -  https://www.theguardian.com/media/2016/sep/27/bbc-iplayer-password-tv-licence-fee

BBC denies iPlayer password plans are part of licence fee  crackdown

                       

Summary: BBC has announced that viewers who want stream BBC iplayer online or want to download programmes, they would need to enter a password to do so, this would start from early 2017. They have done this so it creates "more personal BBC for everyone." They have introduced this because a lot of people have been watching programmes on the iplayer without a TV licences. 

-  The government has asked us to review whether a verification system for accessing the iPlayer will be required in the future.”


My opinion: I believe that this is a better way to make sure everyone who streams the BBC iplayer all do have a TV licences but I think certain groups especially students who live away from home (uni students) would find it unfair and harder since they are not able to watch the shows they since they don't have get a TV licence. But in terms of making sure that people have TV licence whilst watching the Iplayer would be very effective and could be very beneficial towards the institution. This also allows the viewers to know the importance of TV licences and maybe the institution values, this in addition could be another way that BBC are earning more profit.